Best Analytics Tools for Brazilian Digital Businesses
You know you need data to make good decisions. But when you search for analytics tools on Google, you find dozens of options—most designed for American SaaS or traditional e-commerce. Which one is right for those selling info-products in Brazil using Hotmart, Kiwify, or Monetizze?
In this comparison, we analyze the main analytics tools available for Brazilian digital businesses, evaluating what each one actually does (and doesn't do) for those operating in the info-product ecosystem.
Category 1: Traffic Analytics
Google Analytics (GA4)
What it does: Tracks visitors to your site, sales pages, and blog. Shows traffic sources, browsing behavior, conversions, and funnels.
Price: Free.
Strengths:
- Free and robust
- Native integration with Google Ads
- Customizable conversion funnels
- Remarketing audiences
Limitations for info-product creators:
- Doesn't link traffic to actual revenue (shows visits and conversions, not $ per channel)
- Doesn't integrate natively with Hotmart, Kiwify, or Monetizze
- Conversion data depends on pixels, which are subject to ad blockers
- Doesn't calculate CAC, LTV, or margins
- Complex interface for those who aren't analysts
Verdict: Essential for understanding traffic, insufficient for understanding the business.
Hotjar / Microsoft Clarity
What it does: Session recording, heatmaps, and user surveys.
Price: Clarity is free. Hotjar starts at $32/month.
Strengths:
- Understand visual user behavior on the page
- Identify where people drop off on the sales page
- Clarity is completely free
Limitations for info-product creators:
- Focus on UX, not financial metrics
- Doesn't connect with sales platforms
- Useful for optimizing conversion, not for business management
Verdict: Complementary for optimizing sales pages; does not replace financial analytics.
Category 2: Ad Analytics
Meta Business Suite / Google Ads Dashboard
What it does: Shows ad performance — CPC, CPM, CTR, conversions, ROAS.
Price: Free (cost is in the ads themselves).
Strengths:
- Detailed data for each campaign and ad
- Real-time optimization
- Audiences and A/B testing
Limitations for info-product creators:
- ROAS based on attributed gross revenue, not actual profit
- Inflated attribution (especially on Meta)
- Doesn't deduct fees, refunds, or commissions
- Each platform only shows its own data, without a consolidated view
Verdict: Indispensable for campaign management, misleading for financial management.
Category 3: Generic BI
Google Data Studio (Looker Studio) / Power BI
What it does: Creates custom dashboards by connecting multiple data sources.
Price: Looker Studio is free. Power BI starts at $10/month.
Strengths:
- Total flexibility in dashboard creation
- Connects multiple data sources
- Professional visualizations
- Free or low-cost
Limitations for info-product creators:
- Requires custom connectors for Hotmart, Kiwify, and Monetizze (no official native connectors)
- Requires technical knowledge to set up and maintain
- No built-in business intelligence (you need to know which metrics to create)
- When a platform's API changes, your dashboards break
- Takes weeks to set up correctly
Verdict: Powerful for those with technical knowledge, unfeasible for most info-product creators.
Category 4: SaaS Metric Tools (International)
Baremetrics / ChartMogul / ProfitWell
What it does: Recurring revenue analytics — MRR, churn, LTV, cohorts.
Price: Starting at $50-100/month.
Strengths:
- Complete and well-calculated SaaS metrics
- Beautiful and intuitive dashboards
- Cohort analysis and forecasting
Limitations for Brazilian info-product creators:
- Integrate with Stripe and international processors
- Don't integrate with Hotmart, Kiwify, or Monetizze
- Don't understand the launch + evergreen + subscription model of the Brazilian market
- Priced in USD, no Portuguese support
- Exclusive focus on SaaS, not info-products
Verdict: Excellent tools, but inaccessible for the Brazilian info-product ecosystem.
Category 5: Spreadsheets and Manual Solutions
Google Sheets / Excel with manual export
What it does: Anything you have the patience to build.
Price: Free.
Strengths:
- Fully customizable
- No cost
- You control every formula
Limitations for info-product creators:
- Manual data = outdated data
- Prone to formula and typing errors
- Takes 4-8 hours a month to keep updated
- Most people give up after 2-3 months
- Doesn't scale as the business grows
Verdict: Better than nothing, worse than any automated solution.
The Brazilian Market Gap
What is evident from this analysis is that a gap exists in the market. Traffic tools (GA4) don't talk to sales platforms. SaaS metric tools don't integrate with Brazilian platforms. And sales platforms don't offer advanced business metrics.
The Brazilian info-product creator who wants to know their real MRR, churn by cohort, CAC per channel, and automated P&L is left without a viable option — unless they build everything manually in a spreadsheet.
Where Groware Fits In
Groware was built specifically to fill this gap. It is the only business analytics tool that integrates natively with Brazilian platforms (Hotmart, Kiwify, Monetizze) as well as Stripe and Asaas.
What Groware offers that no one else does:
Automated financial metrics:
- Real-time P&L, with revenue already net of fees and refunds
- Real margin per product and per channel
Growth metrics:
- MRR with a full breakdown (new, expansion, contraction, churn)
- NRR (Net Revenue Retention)
- LTV by customer cohort
Acquisition metrics:
- CAC by acquisition channel
- Real ROI on ads (not inflated ROAS)
- Revenue attribution by traffic source
Native integration:
- Hotmart, Kiwify, Monetizze, Stripe, Asaas
- Connection in minutes, no code required
The fundamental difference is the focus. Google Analytics was made for traffic. Baremetrics was made for American SaaS. Groware was made for the Brazilian info-product creator who wants to run a real business with real metrics.
How to Choose Your Analytics Stack
A practical recommendation for an info-product creator looking to professionalize their analytics:
- Google Analytics 4 for traffic and user behavior (free)
- Meta Business Suite / Google Ads for campaign management (free)
- Microsoft Clarity for sales page optimization (free)
- Groware for business metrics: MRR, churn, CAC, LTV, P&L
This stack covers all layers of analysis: traffic, conversion, ad performance, and financial management. Best of all: three of the four tools are free, and the fourth pays for itself by helping you make decisions that save thousands of dollars per month.