Blog
Practical content about metrics, recurring revenue and growth for digital businesses.
How to Know if Your Ads Are Generating Real Profit for Your Online Course
Discover how to connect ad data with real revenue to find out if your paid traffic is actually generating a profit or a loss.
How to Calculate Customer Acquisition Cost (CAC) for Infoproducts
Learn how to calculate the real CAC for your infoproduct, understand why most people get it wrong, and see how to use CAC to make data-driven decisions.
How to Calculate LTV for Your Online Course Customers
Learn how to calculate LTV (Lifetime Value) for your students and subscribers. Practical formula with real examples for info-product creators on Hotmart and Kiwify.
How to Calculate MRR for Your Digital Business
Learn how to calculate MRR (Monthly Recurring Revenue) for your digital products with practical examples using Hotmart and Kiwify. Complete formula and common mistakes.
How to Reduce Churn in Your Online Course or Mentorship
Practical strategies to reduce churn in online courses, mentorships, and paid communities, featuring real-world examples and metrics to track.
Monetizze Metrics Dashboard — What to Track
Discover which metrics to track if you sell on Monetizze. MRR, churn, LTV, and net revenue that the native dashboard doesn't show. Complete guide.
How to Calculate Your Real Revenue After Hotmart and Kiwify Fees
Discover how much of your revenue actually hits your bank account. Calculate net revenue by deducting Hotmart and Kiwify fees, taxes, and refunds.
Best Analytics Tools for Brazilian Digital Businesses
A comparison of the best analytics tools for Brazilian info-product creators, including options that integrate with Hotmart, Kiwify, and Monetizze.
Google Analytics for Info-Product Creators: What It Can't Measure
Understand why Google Analytics isn't enough for info-product creators and which financial metrics are left out of GA4.
Hotmart vs. Kiwify vs. Monetizze: Which One Has the Best Native Metrics?
An honest comparison of native metrics and analytics for Hotmart, Kiwify, and Monetizze. Discover what each platform measures and what's missing.
Why Your Digital Product Generates High Revenue but Low Profit
Discover the real reasons why high-revenue digital products can have low or zero profit: invisible margins, hidden churn, and concealed costs.
How to Integrate Kiwify with an Analytics Dashboard
Technical guide to integrating Kiwify with an analytics dashboard to track real-time MRR, churn, LTV, and net revenue. API, webhooks, and alternatives.