Blog
Practical content about metrics, recurring revenue and growth for digital businesses.
What Is the Real Margin of a Digital Product After Platform Fees?
Find out how much you actually keep from every sale on Hotmart, Kiwify, and Monetizze after fees, taxes, ads, and tools.
How to Tell If Your Digital Business Is Actually Growing
Discover the 5 metrics that prove if your digital business is truly growing or just increasing revenue without profit. Stop being misled by the wrong numbers.
Metrics Hotmart Doesn't Show You (And You Need to Know)
Discover 6 essential metrics hidden from the Hotmart dashboard: real churn, NRR, LTV by channel, net revenue, and more. Stop managing your business in the dark.
How to Track Real Subscription Metrics on Hotmart
Hotmart's dashboard doesn't show MRR, churn, or LTV. Discover how to view real metrics for your Hotmart subscription business with accurate data.
How to Track MRR in Asaas
Using Asaas for recurring billing? Learn how to track your real MRR, calculate churn, and view growth metrics that the Asaas dashboard doesn't show.
What Is Churn and How to Calculate It for Your Infoproduct
Understand what churn rate is, how to calculate your infoproduct's cancellation rate, and discover what an acceptable churn rate is for digital businesses.
How to Scale a Digital Business with Predictability
Learn how to scale your digital business with predictability using growth metrics like MRR, NRR, unit economics, and data-driven projections.
What Is NRR and Why Your Digital Business Needs to Track It
Understand what NRR (Net Revenue Retention) is, how to calculate it, and why an NRR above 100% means your customer base grows on its own without new sales.
Predictable Revenue for Infopreneurs: How to Build and Measure It
Learn how to escape the launch roller coaster and build predictable revenue for your digital business using subscriptions, MRR, and the right metrics.
How to Calculate Recurring Revenue in Kiwify
Kiwify shows sales but doesn't calculate MRR, churn, or LTV. Learn how to track your real recurring revenue and the metrics missing from the Kiwify dashboard.
How to Unify Hotmart and Kiwify Revenue in One Place
Selling on both Hotmart and Kiwify? Learn how to unify revenue metrics, MRR, and churn from multiple platforms into a single dashboard.