How to Unify Hotmart and Kiwify Revenue in One Place

If you're like most Brazilian infoproduct creators who have grown in recent years, you probably sell on more than one platform. Your main course is on Hotmart, but the new community moved to Kiwify because the checkout converts better. Or perhaps you migrated some products and kept the legacy ones on Hotmart.

The result? Two dashboards, two reports, two spreadsheets — and no consolidated view of your business.

This fragmentation isn't just inconvenient. It hides problems and prevents strategic decisions. In this article, we'll explore why unification is essential and how to do it in practice.

The Real Problem with Selling on Multiple Platforms

Let's look at a typical scenario. You have:

Hotmart: Full Course (R$ 497 one-time sale) + Premium Community (R$ 147/month, 180 subscribers)
Kiwify: Group Mentorship (R$ 97/month, 120 subscribers) + Mini-course (R$ 197 one-time sale)

On Hotmart, the dashboard shows R$ 35,000 for the month. On Kiwify, it shows R$ 22,000. Total: R$ 57,000.

But what is your actual MRR? Which platform has more churn? Which product has a better LTV? How much revenue is recurring vs. one-time? To answer any of these questions, you need to:

Export data from Hotmart
Export data from Kiwify
Standardize the columns (each platform has a different format)
Classify transactions
Consolidate into a master spreadsheet
Calculate the metrics

This takes hours. And it needs to be redone every month (or every week, if you want data that is even remotely up to date).

The 5 Questions That Go Unanswered

1. What is my total MRR?

With separate data, you know Hotmart generates X in recurring revenue and Kiwify generates Y. But adding the two in a spreadsheet doesn't tell the whole story — you need a single number with a consolidated breakdown (new, expansion, churn).

2. Is my business growing, or is each platform masking the other?

If Kiwify grew by R$ 3,000 this month but Hotmart shrank by R$ 4,000, your business shrank by R$ 1,000. But looking at separate dashboards, you celebrate Kiwify's growth without noticing the drop in Hotmart.

3. Where is my churn higher?

Perhaps Hotmart subscribers stay for an average of 14 months while Kiwify subscribers stay for 7. This completely changes where you should invest in retention. But without unified data, you treat everything the same.

4. Which platform brings in more profitable customers?

LTV by platform reveals where your best customers are. If the LTV on Hotmart is R$ 1,800 and on Kiwify it's R$ 650, migrating everything to Kiwify might not be the best idea — even if the checkout is better.

5. What is my actual total net revenue?

Hotmart charges 9.9% + R$ 1 (on the most common plan). Kiwify charges 8.99% + R$ 2.49. The fees are different, so your total net revenue requires separate calculations for each platform and then consolidation.

The Spreadsheet Method (For Those Who Have Time)

If you want to consolidate manually, here is a framework:

Master Spreadsheet Structure

Create a spreadsheet with the following columns:

Transaction date
Platform (Hotmart/Kiwify)
Product
Type (new sale, renewal, upgrade, cancellation, refund)
Gross value
Platform fee
Net value
Customer ID

Monthly Process

Export data from both platforms
Standardize into the master spreadsheet format
Calculate MRR by platform and total
Calculate churn by platform and total
Update trend charts

Estimated time: 3 to 5 hours per month with 300+ subscribers across two platforms.

The problem: By the time you finish calculating the March data, it's already the second week of April. Urgent retention decisions should have already been made.

The Even More Complex Scenario: 3+ Platforms

Many infoproduct creators don't stop at two platforms. Common scenarios include:

Hotmart + Kiwify + Asaas (for direct mentorship billing)
Hotmart + Monetizze + Kiwify (different products on each)
Kiwify + Stripe (for international customers)

With 3 platforms, the complexity of consolidation grows exponentially. Different formats, different currencies (if you use Stripe), different billing cycles. The master spreadsheet becomes a monster.

The Solution: A Dashboard That Connects Everything

The most efficient approach is to use a dashboard that integrates with all platforms simultaneously and consolidates everything automatically.

Groware connects with Hotmart, Kiwify, Monetizze, Asaas, and Stripe in a single interface. Each platform is integrated via API in less than 2 minutes.

Once connected, you see:

Consolidated View

Total MRR from all platforms in a single number
Growth chart showing consolidated evolution
Breakdown by platform to compare performance

Unified Metrics

Consolidated Churn: The real rate considering all platforms
LTV by platform and product: Which product on which platform generates the most value
Total NRR: Whether your entire base is expanding or contracting
Real net revenue: Subtracting the specific fees of each platform

Comparison Between Platforms

Which platform has the best renewal rate
Where involuntary churn (card failure) is higher
Which platform has subscribers with the longest average stay

Practical Example: Before and After Unification

Before (separate data):

Hotmart: "I made R$ 35,000 this month, cool"
Kiwify: "I made R$ 22,000 this month, cool"
Feeling: "R$ 57,000, I'm growing!"

After (unified data):

Total MRR: R$ 38,400 (R$ 23,580 Hotmart + R$ 14,820 Kiwify)
Non-recurring revenue: R$ 18,600
Consolidated churn: 8.7% (Hotmart 6.2%, Kiwify 12.8%)
Hotmart LTV: R$ 1,890 vs. Kiwify LTV: R$ 680
Total NRR: 96.3%

With this data, decisions change completely:

Kiwify's churn is double that of Hotmart — it needs urgent attention
Hotmart's LTV is nearly 3x higher — customers are more qualified
The 96.3% NRR shows that the base is shrinking slightly — it needs expansion strategies

None of this was visible with separate dashboards.

When Unification Becomes Urgent

If you are in any of these situations, unifying your data is no longer optional:

Thinking about migrating platforms and needing to know the real impact
Investing in traffic without knowing which platform gives the best return
Growing and hiring a team that needs reliable data to work
Preparing to raise investment or sell the business and needing consolidated numbers

Conclusion

Selling on multiple platforms is smart — it diversifies risk, leverages each one's strengths, and gives you the flexibility to test. But managing the business with fragmented data is the opposite of smart.

Unify your data. See the big picture. Make decisions based on the consolidated reality of your business, not on isolated snippets from each platform. Your business is one — your data should be too.